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The Definitive Guide to the What and When of Product Owner Responsibilities

The Definitive Guide to the What and When of Product Owner Responsibilities

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A very oft-cited metric is that 64 percent of features in products are “rarely or never used.” The source for this claim was Jim Johnson, chairman of the Standish Group, who presented it in a keynote at the XP 2002 conference in Sardinia. The data Johnson presented can be seen in the following chart.

Pie Chart of Feature Use in Four Internal-Use Products

Johnson’s data has been repeated again and again to the extent that those citing it either don’t understand its origins or never bothered to check into them.

The misuse or perhaps just overuse of this data has been bothering me for a while, so I decided to investigate it. I was pretty sure of the facts but didn’t want to rely solely on my memory, so I got in touch with the Standish Group, and they were very helpful in clarifying the data.

The results Jim Johnson presented at XP 2002 and that have been repeated so often were based on a study of four internal applications. Yes, four applications. And, yes, all internal-use applications. No commercial products.

So, if you’re citing this data and using it to imply that every product out there contains 64 percent “rarely or never used features,” please stop. Please be clear that the study was of four internally developed projects at four companies.

Mike Cohn

About the Author

Mike Cohn specializes in helping companies adopt and improve their use of agile processes and techniques to build extremely high-performance teams. He is the author of User Stories Applied for Agile Software Development, Agile Estimating and Planning, and Succeeding with Agile as well as the Better User Stories video course. Mike is a founding member of the Agile Alliance and Scrum Alliance and can be reached at hello@mountaingoatsoftware.com. If you want to succeed with agile, you can also have Mike email you a short tip each week.